Do you feel you are missing a real plan for success for your small farm business?

Been there, done that! I know the challenges of building a real, working, practical plan to manage and grow a successful business on your small farm. In fact, a lot of small businesses fail at this important task.

I was in the business planning and performance improvement world for more than 20 years. I observed lots of businesses go through the 'paper exercise' of business planning.

Yes, they produced a document they called a business plan; but often this plan DID NOT provide a path to success for their business.

You know the rewards of operating a small farm or market garden can be wonderful; growing great food for appreciative customers is the best job in the world. BUT, no one has ever said farming is easy.

Being a good grower is important, but is only part of the answer; you've also got to:

  1. Know how to plan and manage your business;
  2. Persuade others of the value of your products;
  3. Maintain financial stability; and,
  4. Stay motivated through your journey to small farm success.

These are the elements of success for any small business.

Now I've been a small farmer just as long as I was a consultant. In fact, in 2007 New Terra Farm won the Premier's Award for Agri-Food Innovation for our small farm planning, marketing and management model.

Suzie and I getting a nice plaque (and a $5,000 cheque)

The award judges thought we had done a good job explaining how we managed our farm to make more money.

The Premier of Ontario said our model was 'unique'. We were happy because that cheque went a long ways towards a new pickup!

Since then, I've done a lot more farming, and a lot more writing. I also met and talked with a lot of other farmers. I realized one BIG challenge they often faced: they needed a real, practical, plan for success on their small properties, and weren't sure how to go about building one.

You might find yourself in the same position. No one understands (or loves) your business as much as you do. The good news is, you can do what I did and build a real plan that works for you and provides the path to success that every business needs.

Imagine if you could build the success plan you need, quickly and easily?

If you are striving to make a good living on your small farm or rural property, but are not sure how to get started (or how to improve from where you are now), you might want to take a couple minutes to read through this (somewhat long) page.

Because I'm extending a serious invitation to get the help you need to:

  • Understand where you are now;
  • Get clarity on where you want to be; and,
  • Build a practical, step-by-step plan to get there.

Introducing the 'Bootstrap Boot Camp Success Plan', your step-by-step guide

The Bootstrap Boot Camp Success Plan is an step-by-step home study program that  will coach you to build a working practical business SUCCESS plan. But more than that, the 12 modules of this program it will equip you with essential knowledge, tools, and skills to succeed as a small farmer or market gardener  in the 21st-century.

Bootstrap Bootcamp CDFrom award-winning New Terra Farm

You CAN build a Business Plan for your farm business

Here's the proof:  I coached 16 novice and 'soon-to-be' farmers and market gardeners in the Bootstrap Boot Camp LIVE business coaching program, using the same material included in this course.

They wanted to learn how to:

  1. Improve their focus;
  2. Set a vision for future success
  3. Manage and market their business
  4. Make the best use of their time; and,
  5. Grow their farm business and profits to their full potential.

Here's what one of the participants had to say:


"My partner and I learned more about the practical business of farming from your course than from a local business coach we hired".


In a nutshell, the objective of this home study course is to guide you in creating a profitable, sustainable small farm business, while maintaining balance in your life.

Here's the real good news: You can complete the Bootstrap Boot Camp at your own pace, and build a success plan on your terms.

How This Course Came To Be

If you've seen my farm website you know that I am a passionate believer in small, sustainable family farms feeding their local communities and in turn being supported by those communities.

To support that model, I've written more than 200 pages of (free) content on my website. More than 10,000 people have downloaded my free web reports on farming and market gardening.

Hundreds of people have bought my practical farming books ('Bootstrap Market Gardening', 'Pigs on Pasture', 'How to Raise Meat Chickens', 'Bootstrap Greenhouse') and from the feedback I've received, I know I've helped many of those people achieve their small farm goals.

And for over 20 years (in my 'other' life), I've consulted to farms, government departments, NGOs, and universities.

I enjoy this work, but it has it's limits. What I needed was a way to reach more people.

The solution: I've developed an intensive home study course for the new or serious 'wannabe' farmers - aka the Bootstrap Boot Camp.

OK, I'm Interested, What Exactly Am I Getting?

The Bootstrap Boot Camp Success Plan home study course consists of 12 modules of practical information to give you the knowledge you need to start-up and manage your farm or garden business.

The material in this course has been selected by me based on 2 decades of research and consulting and an equal amount of practical experience in making a small farm 'work'.

Here's what you get on the Bootstrap Success Plan INTENSIVE Home Study Course:

  • 12 written course modules, teaching you how to plan, start-up, market and sustain a successful small farm business;
  • 12 worksheets, including questions and 'homework' for you to complete;
  • 5 custom-designed farm planning and calculating spreadsheets, to help you figure out pricing, income and expenses, and to plan garden production.
  • Extensive examples of marketing, finance and production from 20 years of operating New Terra Farm
  • The Bootstrap Boot Camp Business Plan Guide and Workbook, which pulls together all the information from the course and lets you build a practical plan to guide your operations, or seek financing.

All in all more than 150 pages of targeted guidance and instruction, representing decades of experience and hundreds of hours of writing and research.

Here's the Bootstrap Success Plan Complete Course Outline

Module 1: It's All About YOU. Your journey starts with where you are right now. This module sets the stage by asking you for some information about your expectations and your experience.

Module 2: Your Vision. Dream big dreams; only big dreams have the power to move men's souls - Marcus Aurelius. This module presents a different approach to creating a BIG 'vision of success' for your farm.

Module 3: Your Market. Nothing happens until somebody sells something – Peter Drucker . The Who, How, and Where of finding customers for your products.

Module 4: Your Products. You need to define what you sell in terms that will appeal to your market. But you also need to go beyond that by conveying your principles, values and life roles in a Personal Mission Statement.

Module 5: Your Pricing. One of the biggest challenges for the new entrepreneur is determining what to charge. This module will present a structured approach to setting prices for your products to remain competitive and assure a profit.

SOFTWARE INCLUDED: Harvest Schedule and Value Calculator spreadsheet

Module 6: Your Finances. More small businesses run into problems due to inadequate cash flow than for any other reason. This module will explain the key financial analyses necessary to put your business on a sound footing.

SOFTWARE INCLUDED: Farm Budget Planner spreadsheet; Gross Sales Calculator spreadsheet

Module 7: Your Operations Pt 1. Now you have the plan and the customers. In this Module you figure out the What, How and How Much of growing to meet your market.

SOFTWARE INCLUDED: Bootstrap Garden Planner  spreadsheet

Module 8: Your Operations Pt 2. The resources you will need to meet your production goals.

Module 9: Your Customers. It's cheaper and easier to keep the customers you have happy, than to find new customers. This Module is all about making the sale, and customer care and communications.

Module 10: Your Organization. Managing your team and your business. Here's what you need to know to stay on the right track.

Module 11: Your Future. You are flush with success after Year One on your small farm. Here's how you go about growing your business into the future.

SOFTWARE INCLUDED: Projected Income and Expense Calculator spreadsheet

Module 12: Your Practical Business Plan. Most conventional business plans aren't ideally suited for the small farm operator. In this module we show you how to put all your learning together, and create the Practical Business Plan for your business.

Get all 12 modules PLUS software AND Business Plan Workbook

OK, I Need This, What Will It Cost Me?

Sixteen new and 'soon-to-be' farmers participated in our last Bootstrap Boot Camp 6-week Intensive Coaching Event, at a cost of $297. And this Home Study Course WAS originally priced at $97. And I believe it is an excellent value at that price.

May 2020 update: In support of my goal to help new growers everywhere, you can get the Bootstrap Boot Camp Success Plan course materials and software as shown above, to study on your own time, for $97 just $25.

BTW I charged about 4x that per hour in my consulting practice. If a client had engaged me to develop this course, the cost would be over $10,000.

Special note abut the Bootstrap Success Plan: there are lots of books out there about building a 'generic' business plan. The Bootstrap Success Plan was designed specifically to help the small grower or farmer build a successful and sustainable - i.e. profitable - business. I guarantee there is no other resource like it.

How bad do you REALLY WANT to make your small farm a success?

On a scale of 1 to 10, how important is your dream of a successful small farm or market garden? If you didn't say '9 or 10', then this intensive course probably won't help you.

However, if you are very committed and willing to bring your brains and motivation to the task, Suzie and I can help you realize your goals.

Click on 'Add to Cart' to get started.

YES! I'm a 10! I want to get started right away and learn how Start-up, Market and Manage my own successful small farm business.

I understand that I will receive 12 Bootstrap Boot Camp course modules, including instructions and worksheets. I understand I will receive the Business Plan Workbook, and that I will receive 5 custom-designed spreadsheets to help plan and manage my farm business.

I understand I will get all this by download link so I can start working on my farm plans right away!

I want to save more than $270 and pay just $25 for the whole course, using my credit card or my PayPal balance (Note: a Paypal account is NOT NEEDED to get the Bootstrap Boot Camp Success Plan Home Study Course). Lets do it!


p.s. Somebody once said '80% of success is showing up'. I agree, but knowing how is kind of important, too!

Let us help you with that part, click on 'Add to Cart' to get started!

p.p.s. Like with all my books and courses, I offer a full 12-month guarantee. If at anytime in the next 12 months, you decide you didn't get value from my course, you can get a full refund, no questions asked.

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