The Bootstrap Boot Camp Success Plan

A Step-By-Step Guide To Small Farm Success on YOUR terms

The ONLY Self-Paced Training Designed Specifically To Help Small Growers Build Or *Improve* Their Business

Dear Fellow Grower,

Suzie and I have been operating New Terra Farm for 20 years. I know the challenges of building a real, working, practical plan to manage and grow a successful business on your small farm.

In fact, a lot of small businesses fail at this important task.

I was also in the business planning and performance improvement world for more than 20 years.

I observed lots of businesses go through the 'paper exercise' of business planning.

Yes, they produced a document they called a plan; but often this plan DID NOT provide a path to success for their business.

Here's Why Most Small Businesses FAIL To Build A Plan For Success . . .

They didn't follow a PROVEN PROCESS!

That may sound like an overly simple answer to a much bigger issue, but it’s true. There are a lot of books out there that teach you how to grow a garden.

There are far fewer that show you how to build a business.

The good news is, there is a PROVEN PROCESS you can follow to build a successful organic market garden, greenhouse operation, small mixed farm, or just about any other farm-based enterprise.

Here's another truth:

Being a good grower is important, but is only part of the answer.

Here's the rest of the equation you need to know:

  • How to plan and manage your business;
  • How to persuade others of the value of your products;

  • How to maintain financial stability; and,

  • How to stay motivated through your journey to small farm success.

These are the elements of success for any small business.

You know the rewards of operating a small farm or market garden can be wonderful; growing great food for appreciative customers is the best job in the world.

No one has ever said farming is easy. But we can be smart about where we put our priorities and our effort.

The Good News Is . . .  You Can Take Control of your Business Success!

I've been a small farmer just as long as I was a business consultant.

In fact, in 2007 New Terra Farm won the Premier's Award for Agri-Food Innovation for our small farm planning, marketing and management model.

The award judges thought we had done a good job explaining how we managed our farm to make more money.

Since then, I've done a lot more farming, and a lot more writing. I also met and talked with a lot of other farmers.

I realized one BIG challenge small farmers often faced: they needed a real, practical, plan for success on their small properties, and weren't sure how to go about building one.

No One Understands Your Business as Well As You Do . . .

You might find yourself in this position . . .

No one understands (or loves) your business as much as you do. So no one can really build your Success Plan without you.

You need to be engaged in every step of the way to build YOUR plan for YOUR business.

But perhaps there's been something getting in your way?

Maybe you don't know how to get started. Or maybe this seems like an overwhelming task.

A little direction to get started would be good, right?

Wouldn't you  agree  that if someone could walk you through the process of building a plan for business success, you could pull it off?

Imagine if you could build the Success Plan you need, on your own time

There's a saying in the planning business: 'Plan' is a verb! You have to take action to make your goals and dreams real.

If you are striving to make a good living on your small farm or rural property, but are not sure how to get started, or how to improve from where you are now . . .

I'm extending a serious invitation to get the help you need to:

  • Understand where you are now;

  • Get clarity on where you need to be; and,
  • Build a practical, step-by-step plan to get there.

The Bootstrap Boot Camp Success Plan is your step-by-step guide

The Bootstrap Boot Camp Success Plan is an step-by-step home training program that  will coach you to build a working practical business SUCCESS plan.

But more than that, the 12 modules of this program it will equip you with essential knowledge, tools, and skills to succeed as a small farmer or market gardener  in the 21st-century.

The job of building your plan is broken down into simple tasks that you can complete, at home, on your own schedule.

Bootstrap Bootcamp CDFrom award-winning New Terra Farm

You Can Build A Success Plan For Your Business, Step-by-Step, At Your Own Pace

Here's the proof:  I coached 16 new and 'soon-to-be' farmers and market gardeners in the Bootstrap Boot Camp LIVE business coaching program, using the same material included in this course.

They wanted to learn how to:

  1. Improve their focus;
  2. Set a vision for future success
  3. Manage and market their business
  4. Make the best use of their time; and,
  5. Grow their farm business and profits to their full potential.

Here are some actual responses when I asked participants what they hoped to learn from my course:

"To provide me with the framework to build a successful farm business from scratch.  I am leaving behind a corporate management career in the outsourcing industry for a simpler, happier life.  This course is the first step towards achieving new goals for me, my family and my career".


"To place the farm on a sound business basis, with sufficient 'contacts' and web site to allow it to proceed alongside all the hard work involved personally".


"I'd like to use the knowledge & skills from this course to help my partner and I improve our existing small farm business. We'd like to better organize our activities and keep our finances closely documented and under control so that we can hopefully achieve a sustainable and viable farm business".


"Learn more about the getting the product to the market and selling it.  I have has good luck growing 90% of my plantings but storing it and getting it to market in the est shape is what I worry about".


"Assess whether my ideas are feasible and profitable. Put together an action plan to be liquid as quickly as possible while long term strategies and visions are executed.


Here's what one of the coaching program participants had to say after completing my course:

"My partner and I learned more about the practical business of farming from your course than from a local business coach we hired".


In a nutshell, the objective of this home training course is to guide you in creating a profitable, sustainable small farm business, while maintaining balance in your life.

Here's the real good news: You can complete the Bootstrap Boot Camp at your own pace, and build a success plan on your terms.

NOTE: this is NOT a 'generic', one-size-fits-all guide; the Bootstrap Boot Camp is custom-designed by me specifically for the market gardener or small farm owner who wants to enjoy more business success on their own terms. I guarantee there is no other course like it.

How to Decide If YOU Should Invest in This Course . . .

I developed this intensive home training course for the  serious working or 'soon-to-be' farmer or market gardener.

'Serious' means you don't have a lot of time or money to waste on setting your plans, priorities, objectives and tasks to make your small farm business a success.

If you've seen my farm website you know that I am a passionate believer in small, sustainable family farms feeding their local communities and in turn being supported by those communities.

To support that model, I've written more than 200 pages of (free) content on my website.

More than 10,000 people have downloaded my free web reports on farming and market gardening.

Thousands of people have bought my practical farming books ('Bootstrap Market Gardening', 'Pigs on Pasture', 'How to Raise Meat Chickens', 'Bootstrap Greenhouse') and from the feedback I've received, I know I've helped many of those people achieve their small farm goals.

And for over 20 years (in my 'other' life), I've consulted to small farms, government departments, NGOs, and universities.

I wrote this course for those 'small operators' who are truly committed to success in their business. If that is you, READ ON!

"OK, I'm Interested, What Exactly Am I Getting?"

The Bootstrap Boot Camp Success Plan home study course consists of 12 modules of practical information to give you the knowledge you need to start-up and manage your farm or garden business.

The material in this course has been selected by me based on 2 decades of research and consulting and an equal amount of practical experience in making a small farm 'work'.

Here's what you get on the Bootstrap Success Plan INTENSIVE Home Study Course:

  • 12 written course modules, teaching you how to plan, start-up, market and sustain a successful small farm business;

  • 12 worksheets, including questions and 'homework' for you to complete;
  • 5 custom-designed farm planning and calculating spreadsheets, to help you figure out pricing, income and expenses, and to plan garden production.
  • Extensive examples of marketing, finance and production from 20 years of operating New Terra Farm
  • The Bootstrap Boot Camp Business Plan Guide and Workbook, which pulls together all the information from the course and lets you build a practical plan to guide your operations, or seek financing.

All in all more than 150 pages of targeted guidance, instruction, and exercises representing decades of experience and hundreds of hours of writing and research.

Here's the Bootstrap Success Plan Complete Course Outline

Take a look at what's inside

Module 1: It's All About YOU. Your journey starts with where you are right now. This module sets the stage by asking you for some information about your expectations and your experience.

Module 2: Your Vision. Dream big dreams; only big dreams have the power to move men's souls - Marcus Aurelius. This module presents a different approach to creating a BIG 'vision of success' for your farm.

Module 3: Your Market. Nothing happens until somebody sells something – Peter Drucker . The Who, How, and Where of finding customers for your products.

Module 4: Your Products. You need to define what you sell in terms that will appeal to your market. But you also need to go beyond that by conveying your principles, values and life roles in a Personal Mission Statement.

Module 5: Your Pricing. One of the biggest challenges for the new entrepreneur is determining what to charge. This module will present a structured approach to setting prices for your products to remain competitive and assure a profit.

SOFTWARE INCLUDED: Harvest Schedule and Value Calculator spreadsheet

Module 6: Your Finances. More small businesses run into problems due to inadequate cash flow than for any other reason. This module will explain the key financial analyses necessary to put your business on a sound footing.

SOFTWARE INCLUDED: Farm Budget Planner spreadsheet; Gross Sales Calculator spreadsheet

Module 7: Your Operations Pt 1. Now you have the plan and the customers. In this Module you figure out the What, How and How Much of growing to meet your market.

SOFTWARE INCLUDED: Bootstrap Garden Planner  spreadsheet

Module 8: Your Operations Pt 2. The resources you will need to meet your production goals.

Module 9: Your Customers. It's cheaper and easier to keep the customers you have happy, than to find new customers. This Module is all about making the sale, and customer care and communications.

Module 10: Your Organization. Managing your team and your business. Here's what you need to know to stay on the right track.

Module 11: Your Future. You are flush with success after Year One on your small farm. Here's how you go about growing your business into the future.

SOFTWARE INCLUDED: Projected Income and Expense Calculator spreadsheet

Module 12: Your Practical Business Plan. Most conventional business plans aren't ideally suited for the small farm operator. In this module we show you how to put all your learning together, and create the Practical Business Plan for your business.

"OK, I Think I Need This, But What Will It Cost Me?"

I'm a big believer in continuing education. I just finished a course from the University of Guelph that has direct relevance to my new enterprise, TNT-Buds.

It was a 12-week course, delivered through instruction books and exercises just like the Bootstrap Success Plan Course.

I paid $550 for that course, and it was worth every penny. It was an investment in my new business.

I'm taking a follow-up course in summer 2021, at the same price, because UGuelph is delivering me value in excess of the cost of the courses.

Those sixteen new and 'soon-to-be' farmers that participated in our last Bootstrap Boot Camp  Intensive Coaching Event each paid $297. You've read the comments above, I'm proud to say I believe we gave them their money's worth.

In support of my goal to help new growers everywhere, you can get the Bootstrap Boot Camp Success Plan course materials and software as shown above, to study on your own time, for just $47.

I think that is a relatively small investment for information and guidance that can take your business to the next level. And I'm pretty sure the course will deliver value to you far in excess of that amount.


If you are really committed to making your small farm business a success, invest in this course.

On a scale of 1 to 10, how important is your dream of a successful small farm or market garden? If you didn't say '9 or 10', then this intensive course probably won't help you.

However, if you are very committed and willing to bring your brains and motivation to the task, Suzie and I can help you realize your goals.

YES! I'm a 10! I want to get started right away and learn how Start-up, Market and Manage my own successful small farm business.

I understand that I will receive 12 Bootstrap Boot Camp course modules, including instructions and worksheets. I understand I will receive the Business Plan Workbook, and that I will receive 5 custom-designed spreadsheets to help plan and manage my farm business.

I understand I will get all this by download link so I can start working on my farm plans right away, at no risk because there is a 100% money-back guarantee!

I want to save $250 and pay just $47 for the whole course, using my credit card or my PayPal balance (Note: a PayPal account is NOT NEEDED to get the Bootstrap Boot Camp Success Plan Home Study Course). Lets do it!


p.s. Somebody once said '80% of success is showing up'. I agree, but knowing how is kind of important, too!

Let us help you with that part, click on 'add to cart' to get started!

Try My Bootstrap Boot Camp Success Plan Completely Risk-Free!

Like with all my books and courses, I offer a full 12-month money-back guarantee. I

If at anytime in the next 12 months, you decide you didn't get value from my course, you can get a full refund, no questions asked.

Just send me an email and I'll send you a full refund.