Dear Fellow Entrepreneur,
If you want to improve your business focus...
If you want to set a vision for future success...
If you want to grow your farm business and profits to their full potential. . .
…then you could probably use a system to 'get there' that is achievable by normal *busy* humans.
Suzie and I have been operating New Terra Farm for 20 years. I know the challenges of building a real, working, practical plan to manage and grow a successful business on your small farm.
I was in the business planning and performance improvement world for more than 20 years. I saw a lot of small businesses fail at this important task.
Here's why: they didn't follow a PROVEN PROCESS!
Would you like to have a clear and simple plan for your business, one so perfect that creating it will take your business to the next level?
Here's an important truth:
Being a good grower is necessary, but is only part of the answer.
Here's the rest of the equation you need to know:
These are the elements of success for any small business.
You know the rewards of operating a small farm or market garden can be wonderful; growing great food for appreciative customers is the best job in the world.
No one has ever said farming is easy. But we can be smart about where we put our priorities and our effort.
I've been a small farmer just as long as I was a business consultant.
In fact, in 2007 New Terra Farm won the Premier's Award for Agri-Food Innovation for our small farm planning, marketing and management model.
The award judges thought we had done a good job explaining how we managed our farm to make more money.
Since then, I've done a lot more farming, and a lot more writing. I also met and talked with a lot of other farmers.
I realized one BIG challenge small farmers often faced: they needed a real, practical, plan for success on their small properties, and weren't sure how to go about building one.
You might find yourself in this position . . .
No one understands (or loves) your business as much as you do. So no one can really build your Success Plan without you.
You need to be engaged in every step of the way to build YOUR plan for YOUR business.
But perhaps there's been something getting in your way?
Maybe you don't know how to get started. Or maybe this seems like an overwhelming task.
A little direction to get started would be good, right?
Wouldn't you agree that if someone could walk you through the process, you could pull it off?
If you are striving to make a good living on your small farm or rural property, but are not sure how to get started, or how to improve from where you are now . . .
I'm extending a serious invitation to get the help you need to:
The Bootstrap Boot Camp Success Plan is an step-by-step home training program that will coach you to build a working practical
business SUCCESS plan.
But more than that, the 12 modules of this program it will equip you with essential knowledge, tools, and skills to succeed as a small farmer or market gardener in the 21st-century.
The job of building your plan is broken down into simple tasks that you can complete, at home, on your own schedule.
I coached 16 new and 'soon-to-be' farmers and market gardeners in the Bootstrap Boot Camp LIVE business coaching program, using the same material included in this course.
Just like you, they wanted to learn how to:
Here's what one participant said when I asked what they hoped to learn from my course:
like to use the knowledge & skills from this course to help my partner and
I improve our existing small farm business. We'd like to better organize
our activities and keep our finances closely documented and under control so
that we can hopefully achieve a sustainable and viable farm business".
And here's what one of the coaching program participants had to say after completing my course:
"My partner and I learned more about the practical business of farming from your course than from a local business coach we hired".
In a nutshell, the objective of this home training course is to guide you in creating a profitable, sustainable small farm business, while maintaining balance in your life.
Here's the real good news: You can complete the Bootstrap Boot Camp at your own pace, and build a success plan on your terms.
The Bootstrap Boot Camp Success Plan home study course consists of 12 modules of practical information to give you the knowledge you need to start-up and manage your farm or garden business.
The material in this course has been selected by me based on 2 decades of research and consulting and an equal amount of practical experience in making a small farm 'work'.
Here's what you get on the Bootstrap Success Plan INTENSIVE Home Study Course:
All in all more than 150 pages of targeted guidance, instruction, and exercises representing decades of experience and hundreds of hours of writing and research.
I built this home Success Plan course for the serious working or 'soon-to-be' farmer or market gardener.
'Serious' means you don't have a lot of time or money to waste on setting your plans, priorities, objectives and tasks to make your small farm business a success.
If you've seen my farm website you know that I am a passionate believer in small, sustainable family farms feeding their local communities and in turn being supported by those communities.
To support that model, I've written more than 200 pages of (free) content on my website.
More than 10,000 people have downloaded my free web reports on farming and market gardening.
Thousands of people have bought my practical farming books and from the feedback I've received, I know I've helped many of those people achieve their small farm goals.
And for over 20 years (in my 'other' life), I've consulted to small farms, government departments, NGOs, and universities.
I wrote this course for those 'small operators' who are truly committed to success in their business.
If that is you, READ ON!
Module 1: It's All About YOU. Your journey starts with where you are right now. This module sets the stage by asking you for some information about your expectations and your experience.
Module 2: Your Vision. Dream big dreams; only big dreams have the power to move men's souls - Marcus Aurelius. This module presents a different approach to creating a BIG 'vision of success' for your farm.
Module 3: Your Market. Nothing happens until somebody sells something – Peter Drucker . The Who, How, and Where of finding customers for your products.
Module 4: Your Products. You need to define what you sell in terms that will appeal to your market. But you also need to go beyond that by conveying your principles, values and life roles in a Personal Mission Statement.
Module 5: Your Pricing. One of the biggest challenges for the new entrepreneur is determining what to charge. This module will present a structured approach to setting prices for your products to remain competitive and assure a profit.
SOFTWARE INCLUDED: Harvest Schedule and Value Calculator spreadsheet
Module 6: Your Finances. More small businesses run into problems due to inadequate cash flow than for any other reason. This module will explain the key financial analyses necessary to put your business on a sound footing.
SOFTWARE INCLUDED: Farm Budget Planner spreadsheet; Gross Sales Calculator spreadsheet
Module 7: Your Operations Pt 1. Now you have the plan and the customers. In this Module you figure out the What, How and How Much of growing to meet your market.
SOFTWARE INCLUDED: Bootstrap Garden Planner spreadsheet
Module 8: Your Operations Pt 2. The resources you will need to meet your production goals.
Module 9: Your Customers. It's cheaper and easier to keep the customers you have happy, than to find new customers. This Module is all about making the sale, and customer care and communications.
Module 10: Your Organization. Managing your team and your business. Here's what you need to know to stay on the right track.
Module 11: Your Future. You are flush with success after Year One on your small farm. Here's how you go about growing your business into the future.
SOFTWARE INCLUDED: Projected Income and Expense Calculator spreadsheet
Module 12: Your Practical Business Plan. Most conventional business plans aren't ideally suited for the small farm operator. In this module we show you how to put all your learning together, and create the Practical Business Plan for your business.
I'm a big believer in continuing education. I just finished a course from the University of Guelph that has direct relevance to my new enterprise, TNT-Buds.
It was a 12-week course, delivered through instruction books and exercises just like the Bootstrap Success Plan Course.
I paid $550 for that course, and it was worth every penny. It was an investment in my new business.
I'm taking a follow-up course in summer 2021, at the same price, because UGuelph is delivering me value in excess of the cost of the courses.
Those sixteen new and 'soon-to-be' farmers that participated in our last Bootstrap Boot Camp Intensive Coaching Event each paid $297. You've read the comments above, I'm proud to say I believe we gave them their money's worth.
In support of my goal to help new growers everywhere, you can get the Bootstrap Boot Camp Success Plan course materials and software as shown above, to study on your own time, for just $70.
Downloading is easy – just click on 'add to cart' to drop the Bootstrap Boot Camp Success Plan into your shopping cart. You can continue shopping or check out instantly and pay securely through PayPal.
p.s. Somebody once said '80% of success is showing up'. I agree, but knowing how is kind of important, too!
Let us help you with that part, click on 'add to cart' to get started!
Like with all my books and courses, I offer a full 12-month money-back guarantee. I
If at anytime in the next 12 months, you decide you didn't get value from my course, you can get a full refund, no questions asked.
Just send me an email and I'll send you a full refund.