"The Financial Security of Building a Business on Your Own Terms"

You've Got 1 Acre, 5 Acres, Maybe 50 Acres - Here's How to Build a REAL Business on Your Land!

That's what we were thinking way back when we bought New Terra Farm (actual aerial shot)

So this might be your situation...

You bought your country property, or plan to soon. And you want to create a part-time or even full-time income by working that property. 

Maybe you are a 'newbie' and trying to figure out how to get started building a profitable, sustainable farm business. You would like to be able to assess if your ideas are feasible and profitable before committing a lot of time and resources.

Or maybe you have some experience as a grower, and want to improve your existing small farm business.

In either case, you know you need a good grasp of planning and organization. You need to know which crops or products are likely to pay off. 

And (because nothing matters unless can you sell something) you need to know who will buy your farm goodies, and how to reach them.

Naturally, you would like to have a better handle on your finances, because every business has to make a profit to stay in business.

So to sum up, you are striving to make a good living on your small farm or rural property, but are not sure how to get started, or how to improve from where you are now

You Could Do It if You Had a Step-by-Step Guide, Right?

If you read through this page, you will see an opportunity to get you the help you need to:

  1. Understand where you are now;
  2. Get clarity on where you need to be;
  3. Figure out the best path to making a living on your farm, on your own terms
  4. Build a practical, step-by-step plan to get there.

What's The Small Business Owner's Biggest Challenge?

If you have been around the block once or twice, you know  everything from the weather to pests to the government (but I repeat myself;-) can interfere with your plans to make a living on your property.

But all those things can be managed to reduce the impact on your operations. This is called risk identification and mitigation by the way, and it's covered in Module 11 of the guide you'll see in just a bit.

So lots of challenges plague the small business owner but here's the biggest one: ALIGNMENT.

Alignment?  I Better Explain That...

Doing things right is important; none of us have the cycles to spare to waste time or money on a poorly-planned or executed project. Doing things right is efficiency.

Doing the right thing, on the other hand, is effectiveness. No bigger waster of time and money than doing something that doesn't need to be done. I could stick another government reference in here, but you get the idea.

Here's where alignment comes in: If your business and your work is aligned, from Vision to Mission to Goals to Projects to Tasks, you will just about automatically do the right things.

There's a couple more definitions after the picture to help make this clearer.

This is how work is SUPPOSED to be planned and managed

Vision is what you want your business to become. (That's what you will picture in the exercise in Module 2 of my course).

Mission is what your business does - e.g. selling farm-fresh veggies, farm raised meats, herbs and fruit to local families.

Goals are specific measurable targets or achievements - e.g. you want to achieve gross sales of $100,000

Projects are intended to achieve goals - e.g. you will need to build a processing and storage area for your produce before delivery

Tasks are the step-by-step activities required to deliver on projects e.g. acquiring the space, materials, equipment, and skills (your own or borrowed) to build the processing area.

Here's the power and the comfort in that. If you can see that a particular Task supports a Project that contributes to a Goal that is key to your Mission and Vision, then that Task is the right thing to do. If not, not!

Of course, s**t stuff happens to even the best plan. So the other part of this equation is 'looping back' and evaluating what worked and what didn't to move you towards your goals. That's covered in the course too.

Discipline = Freedom

I first heard that phrase from a guy named Jocko Willink, a former Navy Seal and current big-time business guru. 

My interpretation is, if you have the discipline to only (or mostly, we're only human)  take on Projects and Tasks that support your Goals and your Mission, you can eventually build yourself a lot of freedom. Financial freedom, time freedom, and even freedom from stress.

Because you will know you are doing the right things. Trust me, there is a lot of comfort in that when the inevitable compost hits the fan. 

Okay, Dragging This Back To The Point: What Does All This Mean In Terms of Achieving Success In Your Small Business?

  • If you need to improve your business focus...
  • If you want to set a Vision for future success...
  • If you need to tie that Vision to your Mission, Goals and Projects
  • If you hope to grow your farm business and profits to their full potential. . .

…then you need a practical plan to help you do all that.

A plan that can be understood by normal *busy* humans, who are NOT accountants, or consultants, or planning experts.

Every real business needs a real 'success plan'.

Suzie and I have been operating New Terra Farm since the summer of 2000. I know the challenges of managing, operating and growing a  small mixed farm, sustainably and successfully.

A small confession, I WAS that consultant and business planning expert for more than 20 years. So I had an idea how to plan my farm businesses to achieve what I wanted.

But over that 20 years I also saw a number of organizations fail to build a real plan for success. 

BECAUSE... they didn't follow a PROVEN PROCESS!

This was not their fault. It's not easy to find a good system to follow to build a real practical plan that you can actually use to set priorities and guide decision-making.

I Couldn't Find a Good Model Either... So I Decided to BUILD one!

I took what I learned in the consulting and planning business, and combined it with my real-world organic farming experience, and put together a step-by-step system that you can follow to build a Success Plan for your own small farm enterprise.

Would you like to have a clear and simple plan for your business, one so perfect that creating it will take your business to the next level?

If you think this might be just what you need, read on. It's already a pretty l-o-n-g page, but I'm going to lay the whole system out for you to decide if it's worth your investment of time and  money.

The "Bootstrap Boot Camp Success Plan" is Your Step-By-Step Guide

Here's an important truth:

Being a good grower is necessary, but is only part of the answer to operating a successful small farm business.

Here's what else you need to know (speaking from experience):

  1. How to plan and manage your business;
  2. How to persuade others of the value of your products;
  3. How to set priorities and allocate your valuable resources to get the most 'bang for your buck';
  4. How to maintain financial stability; and,
  5. How to stay motivated through your journey to small farm success.

These are the elements of success for any small business.

You know the rewards of operating a small farm or market garden can be wonderful; growing great food for appreciative customers is the best job in the world.

No one has ever said farming is easy.

But we can be smart about where we put our priorities and our money and our life energy.

"The info you are teaching is pure gold. I am loving the presentation and I am working through the workbook materials every chance I get".
Michael Graham, Owner
Georgian Bay Aquaponics

Here is the ONLY Self-Paced Training Designed by an Award-Winning Farmer and Consultant Specifically to Help Small Growers Build or IMPROVE Their Business

I've been a small farmer for just as long as I was a business consultant.

In fact, in 2007 New Terra Farm won the Premier's Award for Agri-Food Innovation for our small farm planning, marketing and management model.

Me and Suzie. Younger then, smarter now (I hope)!

The award judges thought we had done a good job explaining how we managed our farm to make more money.

The Premier of Ontario said our farm model was 'unique'.

We got a nice plaque, looks good on my office wall.

Oh, and a nice $5,000 cheque that went towards my new (to me) Ford XLT.

But The Bootstrap Boot Camp Success Plan won't cost you five large.

If You Could build your Success Plan Yourself, on Your Own Time, at Your Own Pace, Would that be Worth a Look?

The Bootstrap Boot Camp Success Plan course is a step-by-step home training program that will coach you to build a working, practical business plan. But more than that it will guide you to build a plan for SUCCESS.

The 12 modules of this program it will equip you with essential knowledge, tools, and skills to succeed as a small farmer or market gardener  in the 21st-century.

The job of building your plan is broken down into simple tasks that you can complete, at home, on your own schedule.

If you are an 'early bird' like me, you can even work on your Success Plan before morning chores.

That's how I made time to write the course, by the way!

Imagine if You Could Build the Success Plan You Need, Quickly and Easily?

I recently coached a group of new and 'soon-to-be' farmers and market gardeners in the Bootstrap Boot Camp LIVE business coaching program, using the same material included in this course.

Just like you, they wanted to learn how to:

  1. Improve their focus;
  2. Set a vision for future success
  3. Manage and market their business
  4. Make the best use of their time; and,
  5. Grow their farm business and profits to their full potential.

Here's what one participant said when I asked what they hoped to learn from my course:

"I'd like to use the knowledge & skills from this course to help my partner and I improve our existing small farm business. We'd like to better organize our activities and keep our finances closely documented and under control so that we can hopefully achieve a sustainable and viable farm business".

And here's what one coaching program participant had to say after completing my course:

"My partner and I learned more about the practical business of farming from your course than from a local business coach we hired".


In a nutshell, the objective of this home training course is to guide you in creating a profitable, sustainable small farm business, while maintaining balance in your life.

Here's the real good news: You can complete the Bootstrap Boot Camp at your own pace, and build a success plan on your terms.

Okay, I'm Interested, What's Under the Hood?

The Bootstrap Boot Camp Success Plan home study course consists of 12 modules of practical information to give you the knowledge you need to start-up and manage your farm or garden business.

The material in this course has been selected by me based on 2 decades of research and consulting and an equal amount of practical experience in making a small farm 'work'.

Here's what you get with the Bootstrap Boot Camp Success Plan Home Study Course:

  • 12 written course modules, teaching you how to plan, start-up, market and sustain a successful small farm business;

  • 12 worksheets, including questions and 'homework' for you to complete;

  • 5 custom-designed farm planning and calculating spreadsheets, to help you figure out pricing, income and expenses, and to plan garden production.
  • Extensive examples of farm marketing, finance and production from 20 years of operating New Terra Farm and other researched sources.
  • The Bootstrap Boot Camp Business Plan Guide and Workbook, which pulls together all the information from the course and lets you build a practical plan to guide your operations, or seek financing.

All in all more than 150 pages of targeted guidance, instruction, and exercises representing decades of experience and hundreds of hours of writing and research.

How to Decide if You Should Invest Your Time and Money in This Course...

I built this home Success Plan course for the  serious working or 'soon-to-be' farmer or market gardener.

'Serious' means you don't have a lot of time or money to waste on setting your plans, priorities, objectives and tasks to make your small farm business a success.

If you've seen my farm website you know that I am a passionate believer in small, sustainable family farms feeding their local communities and in turn being supported by those communities.

To support that model, I've written more than 200 pages of (free) content on my website.

More than 10,000 people have downloaded my free web reports on farming and market gardening.

Almost a thousand people have bought my practical farming books; from the feedback I've received, I know I've helped many of those people achieve their small farm goals.

And for over 20 years (in my 'other' life), I've consulted to small farms, government departments, NGOs, colleges, and universities.

I wrote this course for those 'small operators' who are truly committed to success in their business.

If that is you, keep going!

The "Bootstrap Boot Camp Success Plan"
Complete Course Contents

If you do the homework you can build a real plan for success on your own terms!

Module 1: It's All About YOU. Your journey starts with where you are right now. This module sets the stage by asking you for some information about your expectations and your experience.

Module 2: Your Vision. Dream big dreams; only big dreams have the power to move men's souls - Marcus Aurelius. This module presents a different approach to creating a BIG 'vision of success' for your farm.

Module 3: Your Market. Nothing happens until somebody sells something – Peter Drucker . The Who, How, and Where of finding customers for your products.

Module 4: Your Products. You need to define what you sell in terms that will appeal to your market. But you also need to go beyond that by conveying your principles, values and life roles in a Personal Mission Statement.

Module 5: Your Pricing. One of the biggest challenges for the new entrepreneur is determining what to charge. This module will present a structured approach to setting prices for your products to remain competitive and assure a profit.

SOFTWARE INCLUDED: Harvest Schedule and Value Calculator spreadsheet

Module 6: Your Finances. More small businesses run into problems due to inadequate cash flow than for any other reason. This module will explain the key financial analyses necessary to put your business on a sound footing.

SOFTWARE INCLUDED: Farm Budget Planner spreadsheet; Gross Sales Calculator spreadsheet

Module 7: Your Operations Pt 1. Now you have the plan and the customers. In this Module you figure out the What, How and How Much of growing to meet your market.

SOFTWARE INCLUDED: Bootstrap Garden Planner  spreadsheet

Module 8: Your Operations Pt 2. The resources you will need to meet your production goals.

Module 9: Your Customers. It's cheaper and easier to keep the customers you have happy, than to find new customers. This Module is all about making the sale, and customer care and communications.

Module 10: Your Organization. Managing your team and your business. Here's what you need to know to stay on the right track.

Module 11: Your Future. You are flush with success after Year One on your small farm. Here's how you go about growing your business into the future.

SOFTWARE INCLUDED: Projected Income and Expense Calculator spreadsheet

Module 12: Your Practical Business Plan. Most conventional business plans aren't ideally suited for the small farm operator. In this module we show you how to put all your learning together, and create the Practical Business Plan for your business.

This is a H-U-G-E package of valuable real-world content. $47 only from New Terra Farm

You Can Get Started Right Away Building Your Own Plan For Success...

I'm a big believer in continuing education. In the last 12 months I have spent over $2,000 on courses that gave me valuable information about a new business I'm starting.

I believe my Boot Camp course stacks up against any that I have taken from excellent educational institutes like the University of Guelph. 

Those sixteen new and 'soon-to-be' farmers that participated in our last Bootstrap Boot Camp  Intensive Coaching Event each paid $297.

You've read the comments above, I'm proud to say I believe we gave them their money's worth.

You can get the same course materials, workbooks and software for just $47.

And you can get started at NO RISK because I offer a 12-month 100% no-hassle money-back guarantee. You can ask for a refund any time in the next year and I'll give you your money back, no questions asked

But if you find value in the course (like hundreds of other participants), I'm pretty sure you will want to keep it as a valuable resource.

So, save $250 on this valuable course and try it at no risk; I think that's a fair offer.

 If you are serious  about building a successful, sustainable, profitable business...

Reality Check Time:

My "Bootstrap Boot Camp Success Plan" course will guide you through the process, but you have to be prepared to bring your brains and motivation (BAM) to the table.

Each of the 12 modules has questions and assignments for you to complete. You can complete them on your own schedule, at times that work for you.

I don't want to talk you out of a purchase ;-), but I also don't want you to spend money on this course if it's just not for you.

If you don't think you can can commit to bringing the BAM to do the work, no problem; it just means you are not ready right now.

But if you are like my new friend Michael Graham you met earlier on this page, you might be delighted and excited to jump into building a new future on your small farm.


p.s. Somebody once said '80% of success is showing up'. I agree, but knowing how is kind of important, too! If you re willing to invest $47 in your business (about the cost of a good quality garden spade), I can help you with that part.

Click on 'Add to Cart' to get started! Pay securely through PayPal, and you will receive a link to download your Bootstrap Boot Camp Success Plan course right away. When would NOW be a good time to get started on building your dream business?

Here's my 100% no-hassle money-back guarantee: Work with my Bootstrap Boot Camp Success Plan course for up to 12 months. If you aren't excited and delighted  by the plan you build for your own success, I'll give you your money back, no questions asked. Just send me an email for a complete refund. 

Scott Kelland

Scott <at> new-terra-natural-food.com