The Bootstrap* Boot Camp:
Your Step-By-Step To Build A Real Plan For Success For Your Small Farm Business


*Bootstrap:  "To promote and develop by use of one's own initiative and work".

You might be feeling like the world gets more perilous every day. 

It's very easy to fall into negativity. God knows the politicians, Big Business, Big Pharma and the Perpetual War Machine haven't given us any reason to feel positive.

But every cloud has a silver lining. The last couple years have woken a lot of folks up to one simple fact:

The only real security in life is what you create for yourself. So, maybe it's time for YOU to take the leap and start your own small farm business.

Of course, launching any business is a serious undertaking. You have probably heard the statistic that '95% of new businesses fail within the first five years'.

But you can beat those odds by following a proven system. Because, if SOMEONE did it, you can too, by doing what they did.

Way back in 2006 when we launched our first farm business, Suzie and I were 'newbies'. We had some experience in growing food and raising livestock, but we were NOT 'born farmers'. We didn't have the benefit of growing up on a working farm, and the generations of knowledge that farm families accumulate.

One advantage I did have was 20 years experience in the business and management consulting world. I knew the reason most small businesses fail:

They didn't follow  a proven plan for success!

Starting a successful small farm business doesn't happen by accident. There is a path you can follow that will dramatically improve your odds of building a successful, sustainable business on your own terms. 

Because if  a couple 'city slickers' like me and Suzie used to be can do it, just about anybody can - with the right plan.

 We NEED More Small Farmers... Just Like You.

Maybe you are trying to figure out how to make a good living on your small farm or rural property, but are stuck on how to get started, or how to improve from where you are now. 

I want to help, because we really do need more small local growers. And because it's a positive thing to do to counter all the free-floating negativity that seems to surround us these days. AND, if a bunch of P-O'd truckers decide to go on strike, we will NEED all the locally-grown food we can find!

The next part is a bit long, because I want to explain this very thoroughly before I ask you to spend some of your hard-earned cash to invest in my course.

 Getting Unstuck

Ever read one of those survival guides that tell you what to do if you get  lost in the woods? There's an analogy here, so stick with me.

The survival guides will tell you to 1 - stop and assess your situation; 2 - take stock of your resources; and 3 - make your plan for survival.

Amazingly enough, building or improving our business involves the same advice. You need to:

  1. Understand where you are now;
  2. Get clarity on where you need to be;
  3. Figure out the best path to making a living on your farm, on your own terms
  4. Build a practical, step-by-step plan to get there.

My Bootstrap Boot Camp Success Plan Course can help with that.


"The info you are teaching is pure gold. I am loving the presentation and I am working through the workbook materials every chance I get".
Michael Graham, Owner
Georgian Bay Aquaponics


What's The Small Business Owner's Biggest Challenge?

If you have been around the block once or twice, you know  everything from the weather to pests to the government (but I repeat myself;-) can interfere with your plans to make a living on your property.

But all those things can be managed to reduce the impact on your operations. This is called risk identification and mitigation by the way, and it's covered in Module 11 of the guide you'll see in just a bit.

So lots of challenges plague the small business owner but here's the biggest one: ALIGNMENT.

I Better Explain That...

Doing things right is important; none of us have the cycles to spare to waste time or money on a poorly-planned or executed project. Doing things right is efficiency.

Doing the right thing, on the other hand, is effectiveness. No bigger waster of time and money than doing something that doesn't need to be done. I could stick another government reference in here, but you get the idea.

Here's where alignment comes in: If your business and your work is aligned, from Vision to Mission to Goals to Projects to Tasks, you will just about automatically do the right things.

There's a couple more definitions after the picture to help make this clearer.

This is how work is SUPPOSED to be planned and managed

The most important sentence on this page: 

Businesses FAIL when they are not aligned, from highest Vision to the smallest task!

Vision is what you want your business to become. (That's what you will picture in the exercise in Module 2 of my course).

Mission is what your business does - e.g. selling farm-fresh veggies, farm raised meats, herbs and fruit to local families.

Goals are specific measurable targets or achievements - e.g. you want to achieve gross sales of $100,000

Projects are intended to achieve goals - e.g. you will need to build a processing and storage area for your produce before delivery

Tasks are the step-by-step activities required to deliver on projects e.g. acquiring the space, materials, equipment, and skills (your own or borrowed) to build the processing area.

Here's the power and the comfort in that. If you can see that a particular Task supports a Project that contributes to a Goal that is key to your Mission and Vision, then that Task is the right thing to do. If not, not!

Of course, s**t stuff happens to even the best plan. So the other part of this equation is 'looping back' and evaluating what worked and what didn't to move you towards your goals. That's covered in the course too.

What's UNIQUE About The Bootstrap Boot Camp?

Would you like to have a clear and simple plan for your business, one so perfect that creating it will take your business to the next level?

The Bootstrap Boot Camp Success Plan Course is NOT some 'theoretical model' of what a small farm business should do. It is the ONLY course, designed by an award-winning farmer, that gives you a step-by-step system to build a Success Plan for your own small farm enterprise.

I guarantee you won't find this practical information, designed specifically for the small grower, anywhere else!

Lots of other people have done this, by following my plan. More than 1,900 people have bought my practical farming and gardening books and courses. And I have taught this same material live to farmer and small growers all over North America.

But you don't have to take my word for it. Check it out for yourself. Take your time to go through the material, up to 12 months if you like. If you feel that Bootstrap Boot Camp Success Plan Course  is not what you expected, you can use the ‘100% No Questions Asked Guarantee’. I'll refund your money in full without asking any questions. Just send me an email, and I will be happy to refund your money immediately.

If you think this might be just what you need, read on. It's already a pretty l-o-n-g page, but I'm going to lay the whole system out for you to decide if it's worth your investment of time and  money.

The "Bootstrap Boot Camp Success Plan" is Your Step-By-Step Guide

Here's an important truth:

Being a good grower is necessary, but is only part of the answer to operating a successful small farm business.

Here's what else you need to know (speaking from experience):

  1. How to plan and manage your business;
  2. How to persuade others of the value of your products;
  3. How to set priorities and allocate your valuable resources to get the most 'bang for your buck';
  4. How to maintain financial stability; and,
  5. How to stay motivated through your journey to small farm success.

These are the elements of success for any small business.

You know the rewards of operating a small farm or market garden can be wonderful; growing great food for appreciative customers is the best job in the world.

No one has ever said farming is easy.

But we can be smart about where we put our priorities and our money and our life energy.

Me and Suzie. Younger then, smarter now (I hope)!

I mentioned the Premier's Award we won back on 2007. The award judges thought we had done a good job explaining how we managed our farm to make more money.

The Premier of Ontario said our farm model was 'unique'.

We got a nice plaque, looks good on my office wall.

Oh, and a nice $5,000 cheque that went towards my new (to me) Ford XLT.

If You Could build your Success Plan Yourself, on Your Own Time, at Your Own Pace, Would that be Worth a Look?

The Bootstrap Boot Camp Success Plan course is a step-by-step home training program that will coach you to build a working, practical business plan. But more than that it will guide you to build a plan for SUCCESS.

The 12 modules of this program it will equip you with essential knowledge, tools, and skills to succeed as a small farmer or market gardener  in the 21st-century.

The job of building your plan is broken down into simple tasks that you can complete, at home, on your own schedule.

If you are an 'early bird' like me, you can even work on your Success Plan before morning chores.

That's how I made time to write the course, by the way!

The Success Plan Course is 'Real-World' tested

I recently coached a group of new and 'soon-to-be' farmers and market gardeners in the Bootstrap Boot Camp LIVE business coaching program, using the same material included in this course.

Just like you, they wanted to learn how to:

  1. Improve their focus;
  2. Set a vision for future success
  3. Manage and market their business
  4. Make the best use of their time; and,
  5. Grow their farm business and profits to their full potential.

Here's what one coaching program participant had to say after completing my course:

"My partner and I learned more about the practical business of farming from your course than from a local business coach we hired".

--------------------

In a nutshell, the objective of this home training course is to guide you in creating a profitable, sustainable small farm business, while maintaining balance in your life.

Here's the real good news: You can complete the Bootstrap Boot Camp at your own pace, and build a success plan on your terms.

Okay, I'm Interested, What's Under the Hood?

The Bootstrap Boot Camp Success Plan home study course consists of 12 modules of practical information to give you the knowledge you need to start-up and manage your farm or garden business.

The material in this course has been selected by me based on 2 decades of research and consulting and an equal amount of practical experience in making a small farm 'work'.

Here's what you get with the Bootstrap Boot Camp Success Plan Home Study Course:

  • 12 written course modules, teaching you how to plan, start-up, market and sustain a successful small farm business;

  • 12 worksheets, including questions and 'homework' for you to complete;
  • 5 custom-designed farm planning and calculating spreadsheets, to help you figure out pricing, income and expenses, and to plan garden production.
  • Extensive examples of farm marketing, finance and production from 20 years of operating New Terra Farm and other researched sources.
  • The Bootstrap Boot Camp Business Plan Guide and Workbook, which pulls together all the information from the course and lets you build a practical plan to guide your operations, or seek financing.

All in all more than 150 pages of targeted guidance, instruction, and exercises representing decades of experience and hundreds of hours of writing and research.

How to Decide if You Should Invest Your Time and Money in This Course...

I built this home Success Plan course for the  serious working or 'soon-to-be' farmer or market gardener.

'Serious' means you don't have a lot of time or money to waste on setting your plans, priorities, objectives and tasks to make your small farm business a success.

If you've seen my farm website you know that I am a passionate believer in small, sustainable family farms feeding their local communities and in turn being supported by those communities.

To support that model, I've written more than 200 pages of (free) content on my website.

More than 10,000 people have downloaded my free web reports on farming and market gardening.

And a couple thousand people have bought my practical farming books; from the feedback I've received, I know I've helped many of those people achieve their small farm goals.

And for over 20 years (in my 'other' life), I've consulted to small farms, government departments, NGOs, colleges, and universities.

I wrote this course for those 'small operators' who are truly committed to success in their business.

If that is you, keep going!

The "Bootstrap Boot Camp Success Plan"
Complete Course Contents

Module 1: It's All About YOU. Your journey starts with where you are right now. This module sets the stage by asking you for some information about your expectations and your experience.

Module 2: Your Vision. Dream big dreams; only big dreams have the power to move men's souls - Marcus Aurelius. This module presents a different approach to creating a BIG 'vision of success' for your farm.

Module 3: Your Market. Nothing happens until somebody sells something – Peter Drucker . The Who, How, and Where of finding customers for your products.

Module 4: Your Products. You need to define what you sell in terms that will appeal to your market. But you also need to go beyond that by conveying your principles, values and life roles in a Personal Mission Statement.

Module 5: Your Pricing. One of the biggest challenges for the new entrepreneur is determining what to charge. This module will present a structured approach to setting prices for your products to remain competitive and assure a profit.

SOFTWARE INCLUDED: Harvest Schedule and Value Calculator spreadsheet

Module 6: Your Finances. More small businesses run into problems due to inadequate cash flow than for any other reason. This module will explain the key financial analyses necessary to put your business on a sound footing.

SOFTWARE INCLUDED: Farm Budget Planner spreadsheet; Gross Sales Calculator spreadsheet

Module 7: Your Operations Pt 1. Now you have the plan and the customers. In this Module you figure out the What, How and How Much of growing to meet your market.

SOFTWARE INCLUDED: Bootstrap Garden Planner  spreadsheet

Module 8: Your Operations Pt 2. The resources you will need to meet your production goals.

Module 9: Your Customers. It's cheaper and easier to keep the customers you have happy, than to find new customers. This Module is all about making the sale, and customer care and communications.

Module 10: Your Organization. Managing your team and your business. Here's what you need to know to stay on the right track.

Module 11: Your Future. You are flush with success after Year One on your small farm. Here's how you go about growing your business into the future.

SOFTWARE INCLUDED: Projected Income and Expense Calculator spreadsheet

Module 12: Your Practical Business Plan. Most conventional business plans aren't ideally suited for the small farm operator. In this module we show you how to put all your learning together, and create the Practical Business Plan for your business.

This is a H-U-G-E package of valuable real-world content. $47 only from New Terra Farm
   

If You are Eager to Get Started Right Away Building Your Own Plan For Success, I've Got Good News...

I'm a big believer in continuing education. In the last 12 months I have spent over $2,000 on courses that gave me valuable information about a new business I'm starting.

I believe my Boot Camp course stacks up against any that I have taken from excellent educational institutes like the University of Guelph. 

When I taught this course live, participants each paid $297 for the 6 week course.

On my last series of seminars teaching this material to a large group, I charged $500 per 75-minute session; that's the one where I met my new friend Michael.

You've read the comments above, I'm proud to say I believe I gave them their money's worth.

You can get the same course materials, workbooks and software for just $97 $47.

I just dropped the price by more than half, because I want everybody to have the opportunity to build a small farm business on their own terms.

And you can get started at NO RISK because I offer a 12-month 100% no-hassle money-back guarantee. You can ask for a refund any time in the next year and I'll give you your money back, no questions asked

But if you find value in the course (like hundreds of other participants), I'm pretty sure you will want to keep it as a valuable resource.

So, save $250 on this valuable course and try it at no risk; I think that's a fair offer.

Just click on 'Add to Cart' to get started.

You can do this, BUT...

Reality Check Time:

My "Bootstrap Boot Camp Success Plan" course will guide you through the process, but you have to be prepared to bring your brains and motivation (BAM) to the table.

Each of the 12 modules has questions and assignments for you to complete. You can complete them on your own schedule, at times that work for you.

I don't want to talk you out of a purchase ;-), but I also don't want you to spend money on this course if it's just not for you.

If you don't think you can can commit to bringing the BAM to do the work, no problem; it just means you are not ready right now.

But if you are like my new friend Michael Graham you met earlier on this page, you might be delighted and excited to jump into building a new future on your small farm.


   

p.s. Somebody once said '80% of success is showing up'. I agree, but knowing how is kind of important, too! If you re willing to invest $47 in your business (about the cost of a wheelbarrow these days), I can help you with that part.

Click on 'Add to Cart' to get started! Pay securely through PayPal, and you will receive a link to download your Bootstrap Boot Camp Success Plan course right away. When would NOW be a good time to get started on building your dream business?


Here's my 100% no-hassle money-back guarantee: Work with my Bootstrap Boot Camp Success Plan course for up to 12 months. If you aren't excited and delighted  by the plan you build for your own success, I'll give you your money back, no questions asked. Just send me an email for a complete refund. 

Scott Kelland

Scott <at> new-terra-natural-food.com