! Before You Plant, Build the Plan That Gets You Paid

A practical farm business planning course for growers who want to start lean, sell early, price smarter, and build a market garden that earns its keep.

inside the courseStart NOW for Your Best Season ever!

Most new growers do not fail because they are lazy. They fail because the plan is fuzzy.

They grow too many things. They chase too many possible customers. They underprice their products. They buy tools before they know what they really need.

Then the season starts, the weeds show up, the harvests come due, and the whole thing gets managed by panic.

This course is designed to slow that roll before it starts.

The Year One Market Garden Business Plan Course helps you work through the big decisions before the season is already running away from you: who you will sell to, what you will offer, what you will charge, what you can realistically produce, what it may cost, and what your next practical steps should be.

Year One can be a tough row to hoe

A lot of small farm businesses struggle in the first few years. Not because the owners lack heart. Most have plenty of that. They struggle because they are trying to make production, marketing, pricing, customers, cash flow, and family life all work at the same time, without a clear plan tying it together.

That's a hard way to build anything.

This course helps you build that plan step by step

The Year One Market Garden Business Plan Course is the most comprehensive guide I've ever written, drawing on my 20 + years as a business expert and award-winning farmer.

As a new entrepreneur ( or 'want-repreneur' ) it might be just what you need to put your business on a solid foundation.

Who this course was built for

This course is for people who are serious about turning a farm idea into something practical, organized, and capable of earning money. That includes beginners who are still trying to sort out what kind of farm business they want, side-hustle growers working around a job or family schedule, and market gardeners who already know how to grow but need a clearer plan for customers, pricing, production, and cash flow.

It is also a good fit for CSA starters, small farm operators, and homesteaders who want to move beyond “growing a bit of everything” and start making better business decisions. You do not need a large acreage, expensive equipment, or years of experience. What you do need is a willingness to think clearly, start small, test your ideas, and build from proof instead of guesswork.

What you will build

5 Steps Year One

After completing the Year One Market Garden Business Plan Course you will have a practical plan covering market, products, pricing, finances, production, customers, operations, and next steps in building your successful small farm business.

This is not a random collection of farm business lessons. The course walks you through a practical planning sequence, from the first big decisions to the finished plan you can actually use. Each part builds on the last, so by the end you are not just “thinking about farming.”

You are building a working roadmap for your own small farm, market garden, CSA, or side-hustle growing business.

Part 1: Build the Foundation

Get clear on your starting point, goals, available time, land, money, tools, and constraints. Before we build the farm business, we figure out what kind of farm business actually fits your life.

Part 2: Find Your Market and Shape Your Offer

A farm business does not begin with seeds. It begins with customers. This section helps you identify who you will serve, what they are likely to buy, and how to shape your first practical offer.

Part 3: Make the Numbers Work

A small farm can look busy and still lose money. You will work through pricing, costs, income targets, startup expenses, and the places money tends to leak out.

Part 4: Plan Production Around Reality

Once you know what you are trying to sell, you can plan what to grow. This section connects production to your market, space, labour, equipment, and first-year capacity.

Part 5: Turn the Pieces Into a Practical Business Plan

Bring your market, offer, pricing, finances, production, operations, and customer strategy into one usable plan for your next season.

What's included?

When you join the course, you get the complete self-study planning system:

  • 11 written course modules that walk you through your goals, market, products, pricing, finances, production, customers, organization, and future growth.
  • 11 practical worksheets with questions and assignments to help you apply the material to your own farm.
  • 5 farm planning spreadsheets to help with pricing, budgeting, sales projections, income and expense planning, and garden production.
  • The New Terra Farm Practical Business Plan Workbook to pull the pieces together into one usable plan.
  • Real-world examples from New Terra Farm and other small farm business research.


All in all more than 150 pages of targeted guidance, instruction, and exercises representing decades of experience and hundreds of hours of writing and research.

What past students have said

testamonials

More than 2,000 people have bought New Terra Farm books and courses to help make their small farm dream more practical, more organized, and more likely to pay.

The comments you see came from growers who worked through this material in live training. Different farms, different starting points, same basic need: a clear plan before making the next move.

One participant summed it up well: the success of your operation depends on the commitment and time you are willing to put in.

That is true here too. This course gives you the structure, worksheets, spreadsheets, and planning sequence. You still have to do the thinking. That is not a flaw in the course; that is how real farm businesses get built.

You've got the dream, here's the plan

Maybe you are trying to figure out how to make a good living on your small farm or rural property, but are stuck on how to get started, or how to improve from where you are now. 

I want to help, because we really do need more small local growers. And because it's a positive thing to do to counter all the free-floating negativity that seems to surround us these days. AND, if that well-known stuff hits the fan we will NEED all the locally-grown food we can find!

BUT...

A dream without a PLAN is just a wish!

I can help with that. 

What makes this course different?

This is not a general gardening course, and it is not a standard business plan template with a farm photo pasted on top.

It was built specifically for small growers who need practical decisions, not theory: what to grow, who to sell to, what to charge, what it may cost, how to organize the work, and how to build a plan that can survive contact with a real growing season.

The course combines small farm experience, business planning, New Terra Farm examples, worksheets, and spreadsheets into one step-by-step planning system.

The YEAR ONE Market Garden Business Plan Course is your step-by-step guide to small farm success


Course-Modules-full

This is the information that won us a $5,000 Premier's Award

Award picture 5 x 5

A few years ago, Agriculture Canada ran a contest looking for innovative farmers building successful businesses on their property. We submitted the New Terra Farm model for small farm marketing and operations — and won a $5,000 Premier’s Award.

There were 255 farms in the contest.

That award helped pay for a farm truck, which was nice. But the bigger point is this: the systems behind this course were not invented in a classroom. They came from real farm work, real customers, real decisions, and real income.

Get the Complete Year One Market Garden Business Plan Course for $97

You receive:

  • 11 written planning modules
  • 11 practical worksheets
  • 5 farm planning spreadsheets
  • Practical Business Plan Workbook
  • Real-world examples from New Terra Farm
  • Self-study access on your own schedule
  • 12-month no-hassle money-back guarantee

The live version of this course has sold for $297. Today, you can get the complete self-study course for $97.

Before you spend hundreds or thousands of dollars on seeds, tools, infrastructure, or another half-formed farm idea, invest in the plan that helps you decide what actually deserves your time and money.

Start Building Your Farm Plan Today!

Your Year OneThis is a H-U-G-E package of valuable real-world business building guidance at a 67% savings. Just $97 only from New Terra Farm

Secure checkout. Instant digital access. 12-month guarantee.

📘 Start Building Your Farm Plan


My one-grower-to-another 100% money back guarantee

money back guarantee

Here's my 100% no-hassle money-back guarantee: Work with my Year One Market Garden Business Plan Course  for up to 12 months.

If you aren't excited and delighted  by the plan you build for your own success, I'll give you your money back, no questions asked. Just send me an email for a complete refund. 

Scott Kelland

Scott <at> new-terra-natural-food.com

I know You CAN do this, BUT...

Reality Check Time:

My YEAR ONE Market Garden Business Plan Course will guide you through the process, but you have to be prepared to bring your brains and motivation (BAM) to the table.

Each of the 11 modules has questions and assignments for you to complete. You can complete them on your own schedule, at times that work for you.

I don't want to talk you out of a purchase ;-), but I also don't want you to spend money on this course if it's just not for you.

If you don't think you can commit to bringing your BAM to do the work, no problem; it just means you are not ready right now.

But if you are like my new friends Michael and Ben  you met earlier on this page, you might be delighted and excited to jump into building a new future on your small property!


Get the Course and start building YOUR farm plan

📘 I'm in! Send me the course

If you have read this far, you probably have questions

Is this a growing course??

Not mainly. It is a business planning course for small farm and market garden operators.

Do I need land already??

No. It can help you decide what kind of scale, market, and model fits before you commit.

Is it only for vegetable growers?

It is strongest for market gardeners and small mixed farm operators, but the planning tools also apply to homestead, side-hustle, and small farm business ideas.

How do I receive the course?

You receive digital access/download instructions after purchase.

How long does it take?

It is self-study. You can work at your own pace, but the real value comes from doing the worksheets and building the plan.

What if it is not right for me?

You are covered by the 12-month no-hassle money-back guarantee.

Is this a growing course?
Not mainly. It is a business planning course for small farm and market garden operators.

Do I need land already?
No. It can help you decide what kind of scale and model fits before you commit.

Is this only for vegetable growers?
It is strongest for market gardeners and small farm operators, but many planning tools also apply to homestead, small livestock, and mixed farm ideas.

How do I receive the course?
Digital download/access after purchase.

How long will it take?
That depends on how deeply you work through the assignments. It is self-study and can be done on your own schedule.

What if it is not right for me?
I offer a 12-month no-hassle money-back guarantee.

An investment in your future business

p.s. Somebody once said '80% of success is showing up'. I agree, but knowing how is kind of important, too! I can help you with that part.

You could spend $97 on a wheelbarrow... or you could invest $97 in your business success.

Click on the link to get started! Pay securely through PayPal, and you will receive a link to download your YEAR ONE Market Garden Business Plan Course right away.

When would NOW be a good time to get started on building your dream business?

Build a real plan for success on your terms, on your own time

📘 I'm ready. Let's do it!