How to turn your passion for gardening into a profitable business
Discover the strategies and secrets we used to build a profitable market garden, starting from scratch.
Hi, I'm Scott Kelland; my wife Suzanne and I are owners of New Terra Farm near Merrickville, Ontario. There are lots of books out there about growing vegetables, but not many that show you step-by-step how to start-up, market and manage a successful small farm business.
E-book cover by KillerCovers.com
I wrote 'Bootstrap Market Gardening' so that anyone can learn how to start a successful market garden - without a lot of money
- without a lot of land
- without a lot of expensive equipment
Yes, it can be done (we did it!) But you need to start with the right information.
Can you picture this . . .
Working from home (no commuting), on your own schedule, and getting paid to do something your love! In our first year, part-time, we sold over $13,000 from our little garden.
Or do you want to build a full-time, profitable farm business? Well, in year 2, we TRIPLED OUR BUSINESS! And we will show YOU how to 'bootstrap' your way to success from your own garden.
How did we discover these strategies for creating a successful market garden?
We bought New Terra Farm in June 2000, and spent the next few years learning what works (and doesn't work!) to make money on a small farm. We worked hard at a number of farm businesses, but didn't have a lot of success. But we persevered, kept trying new things, and eventually developed a successful approach to launch and sustain a profitable market garden.

In 2006 we won the Premier's Award for Agri-food Innovation Excellence for our innovative small farm marketing and management model.This is what the Premier of Ontario had to say:
"Our government recognizes and deeply values the vital contributions that the hard-working men and women of the agriculture and food industry make to our rural communities. . .
I applaud your unique and innovative approach to organic market gardening".
Dalton McGuinty Premier of Ontario March 8 2007
I don't share this with you to boast, but to give you a concrete example of the success our approach to market gardening has brought us. You don't have to go through the same 'learning curve' we did to start a successful small farm business. We put it all in the book. Here's what you'll learn in this e-book: Introduction to the New Terra Farm Bootstrap Market Garden - The Bootstrap Market Garden ‘natural advantage’ - Key Features of the Bootstrap Market Garden - Developing the Bootstrap Market Garden - Why say ‘no’ to farmers’ markets? - Why say ‘yes’ to the bootstrap model?
How to start-up your Bootstrap Market Garden
- The Bootstrap market garden business cycle - How to Plan Your Bootstrap Market Garden - How many customers? - How much to grow?
How to Market Your Bootstrap Market Garden - How to find customers - How to get free publicity for your Bootstrap Market Garden - How to write your free publicity article - How to get MORE customers - How to write a good marketing flyer - How to follow up with customers - How to answer customer questions - Information you must get from customers - How to ‘close the sale’ - How to increase farm sales
How to Manage Your Bootstrap Market Garden - Confirm your plan - Run the numbers (again) - How to estimate start-up market garden costs - Finding equipment and supplies - Special Section: Finding space for your market garden - Recruiting and hiring farm help - Scheduling work on the farm
How to Grow your Bootstrap Market Garden - How to plan garden production - How to start plants - How to set out transplants - How to plan your garden - Planting tips - How to maintain your garden - How to protect your crops - How to harvest your crops - Organizing delivery day
Raising Food Animals for your Customers - Farm animals and the garden - Scheduling your Animal Production - How to package and sell farm-raised meats
Expanding your Farm Business
Final Recommendations
ANNEX A - How to Manage Your Farm Business- How to set up your farm business - Record keeping for your farm
ANNEX B – New Terra Farm Cash Flow Statement Year 1ANNEX C - Getting Started ChecklistANNEX D – Specific Plant Growing RecommendationsANNEX E - Resources
There's never been a better time to start market gardening!
Demand for fresh organic produce is growing by leaps and bounds. And this is a business you really can start from scratch, even while keeping your current job. Plan your garden work around your other commitments; and get the benefits of owning your own business. If you are not sure how to get started - we can help!
In a recent front-page article, Farmer's Forum had this to say about our small farm:
"An innovative direct-selling business, in which clients pledge to support a farm’s operation by purchasing its produce and meat, is proving a success for New Terra Farm owner Scott Kelland". We honestly think our techniques can be used by anybody to build a successful - i.e. profitable - small farm business.
Exactly what is the 'Bootstrap Approach?
Its a method to start-up, market and manage a market garden that we believe will be of benefit to anyone who wants to make a living on a small farm. We think our model is for everybody because:** you can start up business on a shoestring budget; in fact you can even get paid to start up your business! ** you can grow as big as you like - from a part-time second income to a full-time 6-figure income ** you can start up even if you don't own a farm! ** you will have a guaranteed cash flow ** you will have the satisfaction of making a living on your own terms And, when you are ready to 'hang it up', you will have a business that can be sold to help fund your retirement. Sound too good to be true? Read on! Is this really possible for anyone?
We believe it is absolutely possible for anyone (with the 'drive' to do it) to build a successful 'Bootstrap Market Garden'. The proof? We did it! We are on-track to build a full-time business, starting with just about nothing. Our Bootstrap Model gave us many advantages: * a way to predict demand for our produce * a way to plan production to meet that demand * a way to set our own price for our produce to guarantee a profit! The results: - we were profitable from year 1
- customers came to us looking for our products - in fact we had to put many of them on a waiting list because we couldn't keep up with the demand!
- we tripled our business in year 2
- we are on the path to a full-time small farm business that will provide a good living (and eventually help us retire!)
Now get the Bootstrap Market Gardening Book and these bonuses:
Bonus 1: the Bootstrap Market Garden Planner. We developed this tool to take the 'guesswork' out of planning our garden crops. The Bootstrap Market Garden Planner will tell you: - how much of each crop you have to grow, on a week by week basis, to meet your customer demand
- when you need to start the plants
- when you can expect to harvest them
- how much each crop will yield
- how many garden beds/rows you will need for each crop
- how much space your garden will take
Bonus 2: the Bootstrap Cash Flow Planner. This tool will let you set goals for the number of customers and the income you want to have, enter your expenses, and set a price that will guarantee you make a profit! Take the guesswork out of planning your business.
The Premier of Ontario thought this information was worth $5000; that's the amount of the Innovation Award we received for our small farm marketing and management model. You can get it for considerably less (we're not THAT greedy ).If you want to make an investment in your future as a market gardener, you can get the Bootstrap Market Gardening book, and the bonus Garden Planner and Cash Flow Planner together in one bundle for only $37! (That's about what you would pay for a good quality garden spade.)


Buy the Bootstrap Market Garden book securely using Paypal or your credit card.
This is an e-book; you will need Adobe Reader. If you don't have Adobe Reader you can download it for free here.



p.s. if you are an 'info-preneur' you might be interested to know that the cover for my e-book was created for me by
KIller Covers
They are fast, professional and the results are great. Check 'em out for a great cover for your next e-book or info product.
Scott
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