If you're a good grower and have thought about starting a market garden on your small property, you should probably read this first.
Launching any business is a serious undertaking. You have probably heard the statistic that '95% of businesses fail within the first five years'.
But you can beat those odds by following a proven system. Because, if SOMEONE did it successfully, you can too, by doing what they did.
That's how franchises work, and why there seems to be a Starbucks on every corner.
So to set up your market garden business for success right from the start, you could probably use a guide that presents the planning, marketing, management and operations of your business in a straight-forward and easy-to-follow way.
You can have that.
You could have a plan to start-up, market, and manage your market garden business laid out and ready to launch quicker and easier than you might think.
I put my guide together to help you do exactly that.
It's called "Bootstrap Market Gardening".
Wanna see how it works?
I started where you might be right now.
I am NOT a born gardener. I didn't grow up learning from generations before me the easy way to grow a successful garden for money.
So I spent a few years doing things the hard way; this was, as they say, sub-optimal. In other words...
Don't get me wrong; I was pretty good at growing stuff. I loved my garden, I loved getting the seed catalogues every spring, I loved getting my hands dirty, and I loved when I sold some garden goodies to pick up some cash.
But the effort I put in wasn't paying me back in proportion.
Because there is more to a successful market garden business that just being a good grower.
You need to know how to find customers.
You need to be able to set goals and plan priorities.
You need to be able to manage cash flow.
And you need to be able to do all that while still keeping your garden in full production throughout the season.
One day the lightbulb came on, and I realized...
Market gardening success depends on the right system!
Once you Have a System to Follow, things Become so Much Easier!
What if someone could show you, step-by-step how to start-up, market, and manage
a successful market garden business, even on a very small property (and a very small budget)?
Inside Bootstrap Market Gardening you will learn this step-by-step process that won us (among other things) the $5,000 Premier's Award for Agri-Food innovation.
By the way, there were 255 farmers in the running for an award that year, but a couple of 'newbies' pulled off a win!
I don't tell you this to brag, but to demonstrate that our system holds valuable, practical knowledge - and is so simple even a politician could understand it!
Any 'system' is just a series of small tasks...
Any worthwhile pursuit, whether building a house or building a market garden business, is just a series of small tasks that you perform, one after the other.
We're going to look at that series of small tasks that add up to build your business.
Sounds easier already, right?
The SECRET is tackling those small tasks in the right order.
Still with me? Let's dig into this a bit more, so you can decide if my system might be right for you.
Here's Bootstrap Market Gardening in one graphic...
PLANNING is the fun part: you decide how much money you want to make from your market garden, and how many customers you need to make that happen;
MARKETING is reaching out and finding those customers and telling them what you have to offer and inviting them to buy. TIP: there is an easy, non-sleazy way to get your customers to sign up.
MANAGEMENT means answering a few questions about how you will run your market garden business. How much space will you need, and where to find it? How will you organize garden work? TIP: you can find space for your garden even if you don't own a farm.
PRODUCTION means laying out your garden efficiently and growing, harvesting and processing your delicious veggies for appreciative customers.
This is key: if you want to be a successful market gardener... then planning, marketing and management are just as important as growing great veggies!
When it's set out like this, it's pretty easy to see the system I'm suggesting for you. In fact the whole concept fits on one page (just like this).
This section shows you the 'what'.
My Bootstrap Market Gardening book shows you 'how'.
Bootstrap Market Gardening shows you step-by-step how to start-up, market and manage an organic market garden based on CSA principles.
Latest edition includes my Garden Planner spreadsheet and the Harvest Schedule and Value Calculator spreadsheet.
Because... this is not just a gardening book.
This is a book about building a successful, sustainable market garden business.
I created this software tool to take the 'guesswork' out of planning your garden crops.
The Bootstrap Garden Planner will tell you:
This is the tool we use to help figure out prices and quantities of crops we plan for the upcoming season. Whether you plan to sell through a CSA or at a market stand, use this tool to plan your weekly sales and income.
Get 'Bootstrap Market Gardening' and the 2 bonus spreadsheets for just $27.
I think a couple mocha frappy lappy crappy coffees and biscotti at Starbucks cost about that much ;-) And I think the book will stay with you longer.
Reality check time: market gardening is real work. You will have to apply your brains and motivation
and yes - hard work - to build a successful business.
But if you agree that some hard work is worth the reward, my book can show you how.
Click on 'add to cart' to get Bootstrap Market Gardening by secure download, at any time of the day or night.
My books have helped hundreds of new and soon-to-be market gardeners launch their own successful small farm businesses.
Here's what one couple had to say about Bootstrap Market Gardening...
"Dan and I found your book inspiring and
helpful. In fact, it took us from "hmmm...this might be for us"
to selling five garden shares 3 weeks later!
We are 3 weeks or so from wrapping up year one and looking forward to year two and 25-30 shares!
Thanks so much for your helpful programs that make planning our business almost a breeze.
Dan and Jenn S.
Itty Bitty Acres
I want you to have all the time you need to read and USE Bootstrap Market Gardening.
That's why I'm going to give you a full 12 months to decide if this is for you.
If for any reason, or no reason at all, you are not 100% satisfied with what's in the Bootstrap Market Gardening Pack, simply send me an email, and I'll refund every penny of your investment . . .
No questions asked!
Here's my final pitch: If you are still not sure this is right for you, take a 'peek under the hood'.
You can download a free sample of Bootstrap Market Gardening
The sample shows the whole table of contents for the book, so you can see exactly what you'll be getting.
Happy reading, happy growing
New Terra Farm