How did a humble farmer/poet grow this web site into another stream of income?

I've been 'on-line' since 2005; currently about half my farm sales are a result of my website, and other sales - e.g. my books and products I recommend - provide a nice steady income, even in the 'off-season' from farming.

Over the years, people have asked me how they can develop a working website, that gets 'traffic' and makes money online. I've added a page about how to start online businesses and I can tell you how we came to create our site. I can also recommend the same resource that taught me how to build an online business.

My books and other resources I recommend

Complete Start Farming Pack 3 Businesses in One - Premium Start Farming Pack w/AUDIO

Bootstrap Market GardeningMoney Grows in your Garden

Raise Meat ChickensProfit from Pastured Poultry

Raise Pigs on Pasture Growing and Selling Premium Pork

Get a Farm Coach Get help from a Farm Coach

Gardner's Secret HandbookFree Gardener's Secret Handbook

Site Build It! Grow a REAL work-from-home business

Why I needed a website (and why you do, too)

Before I get more into the 'how', let me give you a little bit of the why; that is, 'why did I want to create a web-site'? You've seen part of the answer on our home page; we wanted to communicate, educate and inform people about great natural food. And where else can I publish my poetry?

But there are other benefits to building a web site:

  • attract customers to our farm

  • attract employees interested in our farming model

  • attract like-minded businesses in the community we can partner with

  • attract the press to get some free publicity for our farm

  • and (a biggie), create a second revenue stream from sales of information products and partner's merchandise

Final point: I realized the new reality; that is, a REAL business is expected to have a 'web presence'; so I decided I might as well make a virtue of a necessity and find the best company I could to help build my site.

So (finally) what did I come up with?

Well, to start with I found a guy named Ken Evoy. Ken started an interesting business called Site Build It! a truly amazing service that helps people build income-generating web sites. They provide complete hosting as well as an extensive suite of tools to help you build traffic and generate meaningful income.

Click to see video interview with Ken Evoy

Ken's unique contribution is that he realized that the technological complexity required to build a successful online business is just too much for most people.

So he started out teaching people how to do it - he even wrote a book on the subject (it sold over 100,000 copies, so he knew what he was doing) but he ran into the same problem; no matter how clearly he explained it, it was just really hard for most people to grasp the details. As a result they frequently messed it up (and often gave up.)

So, Ken decided to build a service that would do it for them, by automating as much as of the process as possible. A decade or so later Ken's vision is a huge success, with tens of thousands of "raving fan" customers who've built real income-generating websites using Site Build It!

There's no retirement plan for farmers (or most other small business people)

Market gardening and operating my small farm is the best job I've ever had. But the downside is, like a lot of small business people, I don't have a pension plan for my later years (like when I'm a 110 or so).

This was the other motivating factor to building an e-commerce website. I asked myself "where is my retirement income going to come from?


Now, you may be just barely aware there is another world out there, the somewhat mysterious world of e-commerce. And you might be like us when we started, and not have a clue how to enter that world.

The good news is, SBI! has made that process as easy to follow as a cake recipe. Site Build It! is designed around a simple formula, which they refer to as CTPM. This stands for Content -> Traffic -> Presell -> Monetize.

Here's a couple things we have learned about this process:

  • When people are surfing the net, what are they looking for? 1 - they want information and 2 - they want to buy stuff!

  • If a lot of people are looking for something, then that thing probably has value.

Now this made sense to me, because when I work as a management consultant (in the 'off-season' from farming), people pay me for the information I can give them!

So 'content' is the key to attracting traffic! And preselling is the process of building a relationship with your visitors, which essentially means treating visitors like people.

People that visit this site are looking for ideas about food, farming and gardening, so that's what I focus on providing. The final monetization step (for me) occurs when people buy one of my books or an affiliated product that I recommend. And there are about three dozen other ways to make money from a site, once you have that 'pre-sold traffic'.

So, in the wonderful world of e-commerce, I can be an 'info-preneur'. I can package the things I know so that others can benefit from it, and some of them will be grateful enough to want to pay me for it!

And, as I mentioned, many farm customers find me through my web-site. I also use SBI! to publish an e-newsletter that lets me keep in touch with these customers as well.

Therefore, the best advice I can give you if you want your own online business is to check out Site Build It!; they taught me what I know about the topic, and (even more important) gave me every tool I needed to make my own income-generating web site a reality.

The advantage of Site Build It! is that it provides technical solutions to help reduce your chances of making mistakes. Where it cannot provide a technical solution, it provides clear instructions and education to help you succeed.

Now let me give you a 'real-world' caution; the best tool in the world won't work if you never apply it! Even with Site Build It!, there's no guarantee of success. This isn't a get-rich-quick scheme. If you aren't prepared to commit to the process for at least 12 months, don't start.

It takes commitment and effort to build a successful online business; I work on some aspect of my site every week. However, SBI! does put the odds in your favour.

And, you don't have to become a 'techie' to create a great income online. With Site Build It! you don't have to build your web pages from scratch using HTML and CSS. They provide point-and-click tools and templates to create your pages quickly and easily, including graphics.

This means you can focus on writing your all-important content instead of struggling to learn the underlying technology. Of course, if you're already comfortable with tools like Dreamweaver and Photoshop you can use those too; SBI! is compatible with most tools.

So what do I get with SBI!

In short, you get the coaching, guidance, training and tools you need to create your own income-generating on-line business. Here's some of the goodies included in the SBI! package:

* domain name registration
* web site hosting
* point-and-click page creation
* content management
* blogging
* market research
* traffic stats
* search engine optimization
* auto-responders
* form builder
* graphic manager
* customizable templates
* sitemaps
* RSS feeds
* web mail
* newsletter management

All that plus megabytes of guide books on topics like writing for the web and marketing your site, a 10-day SBI! Action Guide, and the best discussion forums on the web where thousands of SBI! members share tips and advice.

Site Build It! is basically an all-in-one solution for building a successful online business. And, they continue to add new tools and refine their existing ones to stay 'state-of-the-art' for web development.

How to get started

If you want to look further into Site Build It! to see if it makes sense for you, I suggest you Compare SBI! for yourself

Then follow up with any of the links on that page or look at 'success story' videos from satisfied customers at Why people love SBI!

So, that's how we came to build this site. It breaks down like this: my job is is write some good, informative web-pages full of interesting stuff that people will want to read. SBI!'s job is to ,b>take care of all the technical stuff, and provide guidance along the way.

They give away an incredible amount of valuable information that you just won't find anywhere else (or at least I couldn't.)

And, (the icing on the cake) SBI! has just created a recession-busting monthly subscription option, which means you can get started building your own online business for just $29.99. You get all the same amazing tools and support, for less than the price of a cup of coffee each day.

Here's Ken once again:

Here's one last thing to consider: my website now generates enough income each month to pay the mortgage on the farm itself!

Let's put that in context: If you have a website that is creating (let's say) $1,000 month income, you have basically created a pension!

How long would it take you to save enough money to generate $1,000 a month? And, many SBI! sites are creating much more income than mine (so far - my next goal is $1.000 a week!)

Now let me repeat my caution: this is not get rich quick. There is no guarantee you can create this kind of income; as with everything in life, you will get out of it what you put in.

But if you apply your brains and motivation you could create a business that will change your life, for less than a dollar a day!

Click here for the SBI! Monthly Payment Option

OK, I'm interested, but I just don't have the time

I've never met a farmer (or any other small business person) that wasn't always busy; nobody else cares about our business as much as we do.

So how do you get a 'website that works' if you don't just don't have the time (or are not sure you can learn all this stuff?)

Take advantage of the specially trained experts at SiteSell Services They can build you site that gets targeted traffic, generates customer leads, and, yes, gives you the potential to be an infoprenuer just like yours truly.

And, you might want to check out these Sitesell Services Case Studies, if you believe you are too busy to build a website

give them a try,


Scott Kelland
New Terra Farm

p.s. I'm a SiteSell affiliate because I strongly believe in what they offer, and I wanted to recommend SBI! to all my visitors.

I have absolutely no qualms about recommending SBI! to you; I know it actually works. If you sign up for SBI! through one of the links on this page, you can start your own online business today, and I'll receive a small commission that helps to support this website.

Thank you in advance, and if you need help getting your new SBI! website started, just ask. And, if you think you might like to be an SBI! affiliate too, check out the program here Make money as an SBI! Affiliate

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