Here's the new reality: Good farm websites are just as much an important farm tool as tractors and tillers! Maybe more so, because without customers what's the point of all that 'heavy iron'? And a well-designed farm website will get you customers.
Unfortunately many farm websites start out like most small business websites: sometimes pretty to look at, but rarely 'getting the click', bringing in customers, or really supporting your small farm business.
People searching the internet are looking for two things:
1 - information about a topic;
2 - something to buy.
So we wanted our farm website to communicate, educate and inform people about great natural food. And (just maybe) to buy some of the products we offer.
So ideally, our farm website would:
If you don't have any or all of these goals in mind, then any approach will work. BUT, if you want a farm website that will pay you back for the time and effort you spend in building it, you need a different approach (and a better tool-set)!
The sad truth is most on-line businesses do not succeed. Most sites never get enough 'traffic' - i.e. visitors - to generate an income. Traffic is the lifeblood of your online business.
In other words, no traffic = no money!
The reasons for the failure to get the all-important traffic are two-fold: first, most people don't understand the process of getting traffic to their site. They throw up web pages without a plan or an idea of how those pages should be structured to generate traffic and income.
And second, the technology barrier to creating a great site is too high for most people. They spend all their time trying to master the technology instead of building up their online business. Eventually, many give up.
Those two problems are obviously related; if you don't understand what the technology can do, you’ll make mistakes on the technical side that you’re totally unaware of. And that will impact the success of the content you do manage to generate for your site.
I learned what I know about building 'websites that work' from a company called Solo Build It! (SBI!)
They offered a truly amazing service that helps you build an income-generating business on-line. Of course they provide complete hosting services, but more importantly they give you an extensive suite of tools to help you build traffic and generate meaningful income.
NEW: March 2020. SBI! wants to help, and is offering a tremendous introductory price on their entire suite of tools. Get an amazing product at an amazing price. Check out the Introductory Offer here
No matter your area of work, getting your point across in writing is a skill to be cultivated. You will need to be able to do this for your own website, for example. Here's some tips on how to write
Here are some online business ideas that anyone can create and actually make money. Best online business ideas
So lets talk a bit about the 'mechanics' of farming the Internet. By this I mean using the Web to identify and attract prospective customers to your small farm business.
Here's what's true: every one of us has at least one topic
we know well enough (or can research well enough) to create a
profitable website around. This provides a great opportunity for a REAL
work at home business. Find out more here Work at home in your own online website business
The affiliate business opportunity is a popular and relatively easy way for people to begin to create an income online. I am a Sitesell Affiliate, as well as a very happy user.
That means if you check out SBI! through one of my links and decide to build your own farm website (or ANY website) that works, I get a small commission.And, you can do this too! Find out how
the Affiliate model works
An Affiliate business online
Information is the ultimate product. And the Web is the ultimate medium to deliver information to knowledge-hungry searchers all around the world (You found me, right)? Here's how to make money as an Infopreneur
How we grew our online business. We started without much of a clue about doing business online (you might be in the same boat.) Here's how we figured it out . . . How we grew an income-generating website business
What does it take to start and SUCCEED in an online business from home ?
Here's the service I use to build my online business. The
features and benefits they provide are unmatched by any other service
provider I could find. You can read my
detailed review of SoloBuildIt! here
New for 2020: Download my free report explaining in (non-technical) terms how to build a working website that 'gets the clicks' and can actually create another income stream for you.
Enter your email address and '7 Secrets of a Successful Website' will be sent to you right away.