Here's the new reality: Good farm websites are just as much an important farm tool as tractors and tillers! Maybe more so, because without customers what's the point of all that 'heavy iron'? And a well-designed farm website will get you customers.
Unfortunately many farm websites start out like most small business websites: sometimes pretty to look at, but rarely 'getting the click', bringing in customers, or really supporting your small farm business.
People searching the internet are looking for two things:
1 - information about a topic;
2 - something to buy.
So we wanted our farm website to communicate, educate and inform people about great natural food. And (just maybe) to buy some of the products we offer.
So ideally, our farm website would:
If you don't have any or all of these goals in mind, then any approach will work. BUT, if you want a farm website that will pay you back for the time and effort you spend in building it, you need a different approach (and a better tool-set)!
The sad truth is most on-line businesses do not succeed. Most sites never get enough 'traffic' - i.e. visitors - to generate an income. Traffic is the lifeblood of your online business.
In other words, no traffic = no money!
The reasons for the failure to get the all-important traffic are two-fold: first, most people don't understand the process of getting traffic to their site. They throw up web pages without a plan or an idea of how those pages should be structured to generate traffic and income.
And second, the technology barrier to creating a great site is too high for most people. They spend all their time trying to master the technology instead of building up their online business. Eventually, many give up.
Those two problems are obviously related; if you don't understand what the technology can do, you’ll make mistakes on the technical side that you’re totally unaware of. And that will impact the success of the content you do manage to generate for your site.
I learned what I know about building 'websites that work' step-by-step. You can too; start by downloading my free report.
I spent a couple years figuring all this stuff out; you can take a shortcut to a working website that gets the clicks and generates some income by downloading my free report.
There's a proven model to follow called C-T-P-M; Content-Traffic-Presell-Monetize.
Get the report to find out how to build that for yourself.
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This is the actual tool I use to build and maintain my websites. Most of what I know about building a website that works I learned from these guys. Check out the Solo Build It tool here.