Here's the new reality: Good farm websites are just as much an important farm tool as tractors and tillers! Maybe more so, because without customers what's the point of all that 'heavy iron'? And a well-designed farm website will get you customers.
Unfortunately many farm websites start out like most small business websites: sometimes pretty to look at, but rarely 'getting the click', bringing in customers, or really supporting your small farm business.
You need to start with WHY. That is, 'why do I want to create a website'? You've seen part of our answer on our home page; we wanted to communicate, educate and inform people about great natural food.
But there are other benefits to building a farm website:
If you don't have any or all of these goals in mind, then any approach will work. BUT, if you want a farm website that will pay you back for the time and effort you spend in building it, you need a different approach (and a better tool-set)!
I learned what I know about building 'websites that work' from a company called Solo Build It! (SBI!)
They offered a truly amazing service that helps you build an income-generating business on-line. Of course they provide complete hosting services, but more importantly they give you an extensive suite of tools to help you build traffic and generate meaningful income.
By the way, I am a Sitesell Affiliate, as well as a very happy user. That mean if you check out SBI! through one of my links and decide to build your own farm website (or ANY website) that works, I get a small commission. You can too. Become a Sitesell Affiliate.